@article{Erdem2005,
author = {Erdem, T. and Keane, M. and Strebel, J.},
title= {Learning About Computers: An Analysis of Information Search and Technology Choice},
year = {2005},
doi = {10.1007/s11129-005-0269-7},
journal = {Quantitative Marketing and Economics},
volume = {3},
pages = {207--247},
}