@article{Goldenberg2007,
author = {Goldenberg, J. and Libai, B. and Moldovan, S. and Muller, E.},
title= {The NPV of bad news},
year = {2007},
doi = {10.1016/j.ijresmar.2007.02.003},
journal = {International Journal of Research in Marketing},
volume = {24},
pages = {186--200},
}