@inbook{Arrow2004,
author = {Arrow, K.J},
title= {Is bounded rationality unboundedly rational? },
year = {2004},
editor = {Augier, M.},
editor = {March, J.G. },
booktitle = {Models of a man: Essays in Memory of Herbert A. Simon},
address = {Cambridge MA, London},
publisher = {MIT-Press},
pages = {47--55},
}