@article{Babalola2009,
author = {Babalola, S. and Kincaid, D.L.},
title= {New Methods for Estimating the Impact of Health Communication Programs},
year = {2009},
doi = {10.1080/19312450902809706},
journal = {Communication Methods and Measures},
volume = {3},
number = {1-2},
pages = {61--83},
}