@article{Morris2015,
author = {Morris, M.W. and Hong, Y. and Chiud, C. and Liu, Z.},
title= {Normology: Integrating insights about social norms to understand cultural dynamics},
year = {2015},
doi = {10.1016/j.obhdp.2015.03.001},
journal = {Organizational Behavior and Human Decision Processes},
volume = {129},
pages = {1--13},
}