@article{Luna2008,
author = {Luna, D. and Peracchio, L.A. and Ringberg, T.},
title= {One individual, two identities: Frame switching among biculturals},
year = {2008},
doi = {10.1086/586914},
journal = {Journal of Consumer Research},
volume = {35},
number = {2},
pages = {279‒293},
}