TY - JOUR A1 - Bühler, Christoph A1 - Kohler, Hans-Peter T1 - Talking about AIDS: The influence of communication networks on individual risk perceptions of HIV/AIDS infection and favored protective behaviors in South Nyanza District, Kenya Y1 - 2003/09/19 JF - Demographic Research JO - Demographic Research SN - 1435-9871 SP - 397 EP - 438 DO - 10.4054/DemRes.2003.S1.13 VL - S1 IS - 0 UR - https://www.demographic-research.org/special/1/0/ L1 - https://www.demographic-research.org/special/1/0/s1-0.pdf L2 - https://www.demographic-research.org/special/1/0/s1-0.pdf N2 - This paper explores the significance of social relationships to two important stages in the process of sexual behavioral change in response to increased HIV/AIDS risk in rural Africa: the perceived risk of becoming HIV-infected through unprotected sexual intercourse and the preferred methods of protection either through sexual fidelity, or through condom use. The empirical analyses are based on cross-sectional data from the 'Kenyan Diffusion and Ideational Change Project' (KDICP) which provides information about AIDS-related, ego-centered communication networks of Kenyan men and women. The results show that perceived risks, as well as preferred methods of protection against HIV-infection, depend in general on the prevailing perceptions and favored protective methods within personal communication networks. However, different influential network properties can be found. The risk-perceptions of women are shaped by strong relationships and cohesive network structures. Male's risk perception depends more on the number of risk-perceivers in their communication networks. Heterogeneous relationships of various kinds are influential on women's and men's probability of favoring sexual faithfulness as a method of protection against HIV-infection. ER -