@article{Paek2011,
author = {Paek, H.J. and Nelson, M.R. and Vilela, A.M.},
title= {Examination of gender-role portrayals in television advertising across seven countries},
year = {2011},
doi = {10.1007/s11199-010-9850-y},
volume = {64},
number = {1},
pages = {192--207},
}