@techreport{Ipsos2024,
author = {Ipsos},
title= {Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+},
year = {2024},
URL = {https://www.ipsos.com/en-uk/ipsos-pride-survey-2024-gen-zers-most-likely-identify-lgbt},
publisher = {Ipsos},
address = {London},
}