TY  - JOUR
A1  - Frambach, R.T.
T1  - An Integrated Model of Organizational Adoption and Diffusion of Innovations
Y1  - 1993
DO  - 10.1108/03090569310039705
JF  - European Journal of Marketing
VL  - 27
IS  - 5
SP  - 22
EP  - -41

ER  -