@inbook{Burt1996,
author = {Burt, R.S.  and Janicik, G.A. },
title= {Social Contagion and Social Structure},
year = {1996},
editor = {Iacobucci, D.},
booktitle = {Networks in marketing},
address = {Thousand Oaks},
publisher = {SAGE},
pages = {32--49},
}