TY  - BOOK
A1  - Bradburn, N.M.
A1  - Sudman, S.
A1  - Wansink, B.
T1  - Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Y1  - 2004
CY  - San Francisco
PB  - Jossey Bass

ER  -