@article{Carr2004,
author = {Carr, D. },
title= {A down-market publisher dresses up},
year = {2004},
URL = {http://www.nytimes.com/2004/10/25/business/media/a-downmarket-publisher-dresses-up.html},
journal = {The New York Times},
volume = {October 25, 2004},
}