@inbook{Bakshy2012,
author = {Bakshy, E. and Rosenn, I. and Marlow, C. and Adamic, L.},
title= {The role of social networks in information diffusion},
year = {2012},
doi = {10.1145/2187836.2187907},
editor = {Mille, A.},
editor = {Gandon, F.L.},
editor = {Misselis, J.},
editor = {Rabinovich, M.},
editor = {Staab, S.},
booktitle = {Proceedings of the 21st International Conference on World Wide Web},
address = {New York},
publisher = {ACM},
pages = {519--528},
}