@article{Onel2018, author = {Onel, N. and Mukherjee, A. and Kreidler, N.B. and Díaz, E.M. and Furchheim, P. and Gupta, S. and Keech, J. and Murdock, M.R. and Wang, Q.}, title= {Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption}, year = {2018}, doi = {10.1002/mar.21132}, volume = {35}, number = {10}, pages = {752--765}, }