TY - JOUR A1 - Onel, N. A1 - Mukherjee, A. A1 - Kreidler, N.B. A1 - Díaz, E.M. A1 - Furchheim, P. A1 - Gupta, S. A1 - Keech, J. A1 - Murdock, M.R. A1 - Wang, Q. T1 - Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption Y1 - 2018 DO - 10.1002/mar.21132 VL - 35 IS - 10 ER -